The most common USDA certification that you often see on supplement labels is the USDA organic logo. This indicates that the product can be trusted to be an organic product, following strict farming guidelines for the ingredients that make up the product.
Having a USDA label for your product can be very helpful in your marketing. This shows that your product has met the standards set by the government. Just like the FDA approved logo, it’s an official government seal proving that your product can be trusted.
This label is also important if you’re marketing to consumers that put a lot of emphasis on their health and specifically look for organic products. If you’re going after this market, it will help to look for a private-label product that has the certification if you are not formulating a product yourself.