Strategies to Sell Supplements on Amazon
Gather Product Information
List Your Products on Amazon
The next strategy to sell your supplements is to list your products on Amazon so that you can get your items out there for potential customers to see. Determine how you will add the products on Amazon and which product categories you want to list them under. Keep in mind that different supplements may be appropriate to list under different categories on Amazon.
Set Up Your Amazon Account
Just listing your products haphazardly is not going to cut it. You need to create an official business account on Amazon to list your products under your business name. This makes it possible for you to track the critical data that you can and should be putting together with each sale that you make. As a part of this process, you will need to do the following:
- Verify Your Business Name and Address – Ensure that you have the basic information about your business established on Amazon. Make certain that these basics are taken care of so that all of your transactions go to the right place.
- Enter Your Payment Information – You need to be able to receive payment from your customers as well as make any payments necessary to Amazon itself to keep your listings up. Enter the payment information that you want to use to facilitate all of those payments.
- Establish Where Your Products Ship From – One of the critical details that you must enter when setting up your Amazon account is to select where your products will ship from. The reason for this is because this helps Amazon to calculate how long it will take for your supplement products to reach a given customer. That is hugely important information for a customer to have when making a final purchasing decision.
- Create Your Shipping Regions and Service Level – Finally, make certain you establish the boundaries that you are willing to ship your products to. Also, verify what level of service you will offer when selling your supplements. This will give you the opportunity to offer a full array of service offerings to your customers so they can pick and choose what they want to buy from you.
Make sure you follow these steps when creating your Amazon account to get everything done just right.
Sell to Your Target Audience
When creating a strategy to sell supplements, think carefully about the types of customers that you are most likely to make some sales to. You need to do some market research to determine which individuals you are most likely to make a sale to, and you then need to work on a few additional criteria such as creating the right product tags to reach those individuals.
Work on determining which types of terms your target market is most likely to search when looking for the products that you sell. Don’t be afraid to think outside of the box when it comes to the terms that you use. Keep in mind that different people may use different terms when searching for supplements. The broader the net that you cast when creating search tags, the more potential customers you are likely to capture.
Rotate New Products Regularly
Don’t forget to bring in new products on a regular basis. Different types of supplements may become popular with the public at various times for various reasons. Often, certain products capture the public’s attention for a period of time. As those supplements get popular, you will want to make sure you include them in your Amazon store. Keeping your listings fresh also makes it easier for you to attract new customers and raise your seller’s profile.
You cannot afford to not have an Amazon account for your supplements these days. Make sure you create that account and keep it up to date per the recommendations we have listed here to retain and grow your base of customers.
How Much to Sell Supplements on Amazon
Supplement Pricing
We have helped thousands of brands launch supplements on Amazon and have found the best method is to price the product as competitively as possible. This provides the best chance for long-term success. The price of your supplement is a huge factor in its success on Amazon.
Although competitive pricing will not lead to huge ROI and profits immediately after launching the product listing, the lower price will help improve your position relative to your competitors. This in turn will help your listing visibility and ranking, leading to increased sales, revenues, and reviews.
Once the product listing has consistent sales, you can experiment with different price points. Finding the optimal ratio of competitive pricing and profit margin is the goal for any Amazon supplement listing.
Importance of Reviews
Reviews are a huge factor in your listing ranking, this is especially true for newly listed Amazon products! When launching vitamins and supplements on Amazon, begin by focusing on ranking and reviews above all else. Profitability will come as the ranking and reviews increase.
Contact NutraPak USA
NutraPak USA has been helping brands sell their supplements on Amazon. Our program makes it easy to get started selling your product to consumers across the country. Contact us today to see how we can help you meet your goals!