September 10, 2021 by NutraPak USA

When building a supplement business, it’s important to choose the right type of manufacturing process. You may want to research a white label products manufacturer who can meet your needs. There are also many private label suppliers in the USA worth looking into. However, you also need to understand the difference between white label and private label. Let’s look at some of the features, benefits and drawbacks of white label and private label manufacturing.

White Label Supplements

Pros and Cons of Private Label Products

Private labeling and manufacturing is a popular business model for supplement companies. A private label is an arrangement where a brand name is sold exclusively through one outlet. This may be a retail store or a website. For example, Target sells a wide variety of products created by many brands. They also have their own private label brand, Archer Farms. You can’t buy Archer Farms products anywhere but Target.


  • You can build a distinct brand. Customers who buy vitamins and other supplements often have strong brand loyalty. This is extremely important when you sell a product that needs to be replenished regularly, such as nutritional supplements. If you gain regular customers who trust your brand, they may order from you month after month.
  • You have complete control over the production process. You can decide exactly what you want. With foods or supplements, you can tell the manufacturer which ingredients to use.


  • More expensive. As you have complete control over the brand, the manufacturer is creating products solely for you. This can be costly.
  • Takes more time. A private label company has to set up production for your unique products.

Pros and Cons of White Label Products

The key distinction between private and white label manufacturing is that a private label arrangement is exclusive to one brand while white label is not. White label products are generic and may be sold by multiple retailers. When you work with a white label products manufacturer, you only have the freedom to place your brand name on it. Other than that, the manufacturer decides how it’s made.


  • Simple to have products created. You don’t need any special knowledge. If you want to sell a Vitamin C or fish oil supplement, for example, you can find a manufacturer that knows how to create these products.
  • Cheaper than private label products.
  • Faster. A white label company already has a process in place to make the products you need.


  • It’s harder to build a distinctive brand as your products won’t be unique.
  • You don’t have control over the production process. This is only a drawback if you want to create supplements according to your own specifications.

Deciding Which Option is Best For You

If you search for private label suppliers in the USA, you’ll find many choices. You can also find many reputable white label manufacturers. You need to consider your needs and budget to make the right decision. White labels are good for getting products on the market quickly, even if you don’t have experience in the field. Private labeling may be the best route if you want to create a distinct brand and create unique, customized products.

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