For the past decade, we’ve been exhibiting at one of the largest and most prominent pet industry tradeshows in North America, SuperZoo. Held annually in Las Vegas, Nevada, SuperZoo brings together professionals across the pet retail, nutrition and veterinary sectors.
We’ve been adamant about exhibiting at SuperZoo every year because we love being able to meet with our clients, network with new clientele, and introduce new products all in the same space. SuperZoo includes a New Product Showcase, highlighting over 1,000 new and innovative pet products. This feature was particularly beneficial for us because we had three new products that we couldn’t wait to launch into the pet space!
Our New Private Label Pet Supplements
- The first new launched product we showcased was Blue Shell Mussel, which is a food topping powder that offers concentrated levels of Omega 3 and 6, and top anti-inflammatory content!
- The second product we displayed in the New Product Showcase was our High Potency, Pure, Sustainable Omega 3 Oil, which contains over twice the DHA, EPA, and Omega 3 EFAs compared to standard Fish Oil.
- Our third showcased product at SuperZoo was Kelp Granules, which is a dental powder that helps reduce tartar buildup and supports a healthy oral environment!
One of the main trends from this year’s show that we noticed early on was that most of the products were either sustainable or organic, which is right up our alley way. Sustainable, organic, and single ingredient products have dominated the pet food industry and will continue to for a long time, and we’re excited to be apart of a future that contributes to the long-term health and wellness of your pets!