March 8, 2024 by NutraPak USA

Are you wondering how to break into the dog supplement industry? The global pet supplements market’s size is estimated to be $2.49 billion. Market researchers estimate that this space will see a compound growth rate topping 5.9% from now through 2030. It’s no surprise that the dog and pet supplement industry is growing right alongside the human supplement industry. People want to harness the same wellness benefits that they are getting from vitamins and herbal supplements for their four-legged family members. Buyers are even looking in the same places where they buy their own preferred products when shopping for dog supplements. Of course, that means Amazon for the majority of American consumers. That’s why putting your dog supplements on Amazon is a great way to get exposure and make sales. This guide shows you how to sell dog supplements on Amazon.

Getting Your Product Approved: Here's What You Need to Know About How to Sell Dog Supplements on Amazon

Amazon considers supplements to be “gated “products. This means that supplements have to go through a rigorous approval process before they can be listed on Amazon. Due to the sensitive nature of supplements, Amazon requires sellers to provide photographs and documentation that prove supplement formulation, freshness, place of origin, and compliance with all relevant FDA regulations. However, supplements are not subject to the same approval process as pharmaceutical products.

How to Sell Dog and Pet Supplements on Amazon

Amazon actually lumps “pet food” and “pet healthcare products” in the same category when setting requirements for approval for selling pet supplements on Amazon. Amazon allows sellers to list a wide variety of pet supplements. Some examples include:

  • Vitamins.
  • Extracts.
  • Digestive Aids.
  • Probiotics.

In order to begin selling pet supplements on Amazon, you must possess a paid seller account that’s in good standing. The difficulty comes in once you need to show proof of authenticity to Amazon. In order to confirm that your pet products are safe and genuine, Amazon will ask you to do the following:

  • Provide invoices from your supplement manufacturer that are dated within 90 days of your application.
  • Produce valid invoices that feature the same address that you use for your Amazon seller information. Invoices also need to feature the contact information of your supplement manufacturer.
  • Show proof of acceptable inventory through your invoice. 

The key to how to sell dog supplements on Amazon comes down to being able to prove that your products are legitimate. Amazon will also request that you provide product photographs and labeling information. Take clear and original photographs of all sides of your product packaging. The product name, manufacturer name, item numbers, and ingredient list should also be visible in the photographs. Finally, Amazon requires all pet dietary products to meet FDA regulations for labeling and food safety.

What to Know About Selling Pet Supplements

The Food and Drug Administration (FDA) regulates food-grade products marketed for pet use very similarly to the way it regulates all foods. Under the Federal Food, Drug, and Cosmetic Act (FD&C Act), all food-grade animal products must be safe to eat, produced under sanitary conditions, free of harmful substances, and truthfully labeled. For sellers, being clear about intended uses and benefits on the label is essential to avoid requests for selling pet supplements on Amazon denied. When selling a supplement that is designed to support a dog’s digestive health, it’s important to label the product as “providing digestive support” instead of “curing stomach problems.” Similarly, products could be labeled as “hairball control” or “wellness aids” instead of medicinal treatments for specific health issues.

How Pet Supplements Differ From Regular Supplements

Amazon essentially treats dog and pet supplements the same way as pet food when granting approval for selling pet supplements on Amazon. The reason behind this is that the FDA doesn’t draw any distinction between pet supplements and pet food as long as the composition doesn’t fall under the category of being an “animal drug.” Any non-drug supplement that a pet can consume is regarded as “food” under the FDA’s broad terms. 

What does this mean for brands that are interested in developing pet and dog supplements? Your products should already meet all federal and Amazon-specific requirements for safety and quality if you’re using a dog supplement manufacturer that operates an FDA-approved, GMP-compliant facility. Here at NutraPak USA, we utilize the same quality-control practices for pet supplements that are used for food-grade supplements designed for human consumption. Our clients are provided with all of the documentation required as part of the process for how to sell dog supplements on Amazon.

Start Working With a Dog Supplement Manufacturer to Bring Your Products to Amazon

The first step to getting approved to sell pet and dog supplements on Amazon is to find a dog supplement manufacturer capable of meeting Amazon’s strict product requirements. Amazon is focused on protecting the well-being of its customers by verifying where your products were made, how your products were made, and when your products were made. A well-established, reputable dog supplement manufacturer will be able to give you all of the information you need for how to sell dog supplements on Amazon because this is something that companies like NutraPak USA do every single day. In fact, we’ve helped countless brands in the pet wellness space get their products listed on Amazon. Contact us today to learn more about how to sell dog supplements on Amazon using white-label production.

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