Green Tech is an umbrella term that is referring to products being created using green technology. Rather than using traditional processes for product creation, green alternatives are being used. The best example of this is in the web hosting industry.
Some web hosting companies are marketed as green, meaning that they get their energy from renewable sources such as wind and solar. When compared side by side, these companies are no different from their competitors that are not green. Despite that, green web hosting companies are growing at a steady pace year after year.
The reason that you want to convey that you use green tech is because more consumers are consciously choosing greener alternatives. They know that the products and services they consume have an impact on the environment. As a result, they’re willing to buy from companies that are committed to using green technology.
The great thing about mentioning that you use green tech is that you are not limited by your industry. Even if you are selling supplements, you have to understand that supplements are brought together in a manufacturing plant. It still uses technology to create and package the products you are selling.
Showing that you use green tech will help you set your company apart from your competitors. Very few nutrition and supplement companies focus on being green when it comes to manufacturing, assembly, and packaging. You can help communicate how you consume less natural resources, reduce pollution, limit waste, and have procedures to recycle when products are produced.