Selling Private Label Dietary Supplements on Amazon
Are you looking to establish an additional revenue source for your supplement business or launch a supplement line? Selling supplements on Amazon is a great opportunity whether you have an existing business or you’re just starting out. Amazon is the largest eCommerce site online, so building up sales on the platform and collecting strong reviews from customers can quickly result in residual sales from repeat customers and the amount of traffic Amazon receives. Customers tend to trust amazon brand supplements rather than supplements sold by individual sellers
Why Go With Private Label Dietary Supplements?
Formulating your own dietary supplement can be very costly. You’ll need to conduct research, test your product thoroughly, find the reliable ingredient sourcing company, make sure that your labeling meets the FDA requirements and make formula adjustments based on customer feedback. Private label dietary supplements have gone through that entire process. That’s why selling private label supplements on Amazon is a more viable strategy.
In addition, many private label dietary supplements are usually supplements that have already tested positively with the consumer market. Manufacturers that produce private label dietary supplements already know which products consumers want to buy. A good manufacturer will tell you what opportunities are available with private label dietary supplement. This will save you a lot of time and money figuring out what products you should sell.
Selling Private Label Dietary Supplements on Amazon Is The Ultimate Equalizer
One of the big benefits of selling private label supplements on Amazon is the fact that Amazon is a neutral platform. They don’t favor big brands over smaller ones. Everything is about having a relevant and helpful description to the consumers and having positive reviews for the products. This allows both big brands and small businesses to compete at the same level. In fact, many bigger brands sacrifice quality in their supplements to sell at mass volumes and at lower price points. This presents an opportunity for smaller businesses to enter the market with high quality private label dietary supplements.
Another reason you should be selling private label supplements on Amazon is that you can easily target consumers with Amazon’s advertising platform. You can create and display ads for your private label dietary supplements to consumers based on similar or related products they’ve browsed. This makes your ad for your private label dietary supplements relevant. Marketing your private label dietary supplements through the platform is also cost effective because it uses the pay per click model and provides you metrics to help you improve your campaign performance.
Challenges of Selling Private Label Dietary Supplements
With that said, selling private label supplements on Amazon does come with its own unique set of challenges. To increase your chances of success, you need to work with a reliable contract supplement manufacturer that can produce high quality private label dietary supplements. Receiving bad reviews on Amazon can hurt your brand and sales for good. You also want to work with a manufacturer that is flexible about the production of your private label dietary supplements. Some manufacturers require large minimum orders of private label dietary supplements.
Another aspect of selling private label supplements on Amazon is the marketing. If you want to successful in selling private label supplements on Amazon, you need to start with a great label design. Compared to big supplement brands, you’ll have no brand recognition, so you need to hit it out of the ball park with attractive labels for your private label dietary supplements. You’ll also need to learn how to market your private label dietary supplements. Selling private label supplements on Amazon is about more than just getting your product on Amazon. The product are not going to sell themselves. So it is essential to showcase an attractive label by asking your manufacturer to deliver Amazon’s private label packaging.
Some other things to considering when selling private label supplements on Amazon is to sign on to Amazon’s FBA program where you ship your products to their warehouse and they fulfill orders for you. Overall, selling private label supplements on Amazon is a great opportunity. The biggest challenge you’ll face is a flexible and reliable manufacturer that knows how the business of private label dietary supplements works and can help set you up for success.